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“Urban Outfitters Aims for Brand Turnaround as It Struggles to Connect with Gen Z”

“Urban Outfitters Aims for Brand Turnaround as It Struggles to Connect with Gen Z”

by Capital Group | Oct 11, 2024 | Business, News

Admitting the Challenge: Struggling to Attract Gen Z Urban Outfitters, once a favorite among young adults for its alternative, vintage-inspired styles, recently admitted it’s struggling to connect with Generation Z. During a recent earnings call, the company...

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