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“Urban Outfitters Aims for Brand Turnaround as It Struggles to Connect with Gen Z”

“Urban Outfitters Aims for Brand Turnaround as It Struggles to Connect with Gen Z”

by Capital Group | Oct 11, 2024 | Business, News

Admitting the Challenge: Struggling to Attract Gen Z Urban Outfitters, once a favorite among young adults for its alternative, vintage-inspired styles, recently admitted it’s struggling to connect with Generation Z. During a recent earnings call, the company...
“Michael Kors Addresses Modern Fashion Challenges in Antitrust Trial Amid TikTok and Celebrity Influences”

“Michael Kors Addresses Modern Fashion Challenges in Antitrust Trial Amid TikTok and Celebrity Influences”

by Capital Group | Sep 17, 2024 | Business, News

In a federal trial on Monday, renowned fashion designer Michael Kors shared insights into the growing difficulties of staying competitive in a world dominated by social media trends and celebrity endorsements. Kors pointed to platforms like TikTok and influencers such...

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