McDonald’s has announced an extension of its $5 meal deal through December, responding to customer demand and economic conditions.
Details of the Deal The value meal, introduced in June, includes a McChicken sandwich or McDouble cheeseburger, small fries, 4-piece Chicken McNuggets, and a small soft drink. Initially planned as a one-month promotion, its popularity has led to its continuation.
Market Context The decision comes as consumers are tightening their budgets amid inflation. McDonald’s has seen weaker-than-expected sales in U.S. stores, reflecting broader trends of reduced dining out and increased home cooking.
Industry Response In response to economic pressures, competitors such as Starbucks, Burger King, and Wendy’s are also offering value deals to attract customers.
Additional Fall Promotions McDonald’s is also rolling out further promotions, including $0.50 Double Cheeseburgers for National Cheeseburger Day on September 18 and a $2 McCrispy sandwich for National Fried Chicken Sandwich Day on November 9.
Company Statement Joe Erlinger, President of McDonald’s USA, emphasized the company’s commitment to affordability and customer satisfaction through these value-focused initiatives.